Retail Luxury Products Display Methods

What is the key to selling luxury products? Making people want to buy them. Even during these tough economic times, luxury brands are managing to keep their heads above water and continue to sell their unnecessary yet oh-so-desirable items. Keeping the public noticing these luxury brands is vital to their success; people won't buy what they can't see or drool over.

Grabbing the consumer's attention while they're walking by, making them want to stop in and spend money, is the main idea behind the window display. And an attractive storefront will further entice them in. The Tiffany and Co. store on Bond Street in London has an air of old world, luxurious charm. Extravagant windows, gold filigree details, a fancy clock, and signature blue Tiffany flags only add to the beautiful jewelry artfully displayed in the windows, so close yet still out of reach--much like their prices for many people.

The Gucci store on 5th Avenue in New York uses a similar method of luring shoppers in. A famous architect, James Carpenter, designed their store. All three stories are striking walls of glass, which allow for a lot of natural light and the ability to see right inside, making the entire store a giant window display. Who wouldn't want to browse these stores--and maybe even fork over a big chunk of change on something they'd never planned to buy?

What better way to display--and sell--your product than to have A-listers promoting them? A must-have handbag is only more irresistible when a popular celebrity is toting it around. A smart move by many designers is to give their products to celebrities in hopes of creating a stir and building a demand for these items. Some designers, such as Alexander Wang, are even bringing it to a new level and sending out bags that haven't yet been released. This creates a buzz, and purse lovers will wonder how they can get their hands on these elusive handbags.

Logos, logos, logos. What a genius concept. Even more brilliant? People paying high dollars to carry a brand and advertise it wherever they go. Louis Vuitton is the number one luxury company in the world, and their LV logo is highly recognizable. Their monogram print bags are so popular that they are also one of the most highly counterfeited luxury goods. Wherever people go with their bags, whether they bear the LV logos, the Chanel double-Cs, the Gucci interlocking Gs, or any other luxury brand name, it is not only free advertising, but these companies get paid for this advertising--by the very people who bought their items.

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