The Wonderbra has been in existence since the 1960s, though it did not become available in the United States until 1994. It revolutionized bra design and remains one of the most popular brands in the world.
Origins
Up until the 19th century, corsets were the most popular form of undergarment for women's breast support. Corsets were uncomfortable, if not downright painful and damaging. The first bra was created by a teenager in 1910. Canadian Louise Poirier developed the first Wonderbra in 1964.
Innovation
The Wonderbra was unique in making the breasts appear fuller without constriction or excess padding. Several complex design features including adjustable straps, back support, and a three-part cup created a lifting effect while maintaining comfort.
Sizes
Originally, the Wonderbra only came in sizes up to 36C, but over time demand increased for larger sizes. It now comes in sizes up to 38D.
United States Debut
Sara Lee brought the Wonderbra to the U.S. shortly after purchasing the brand in 1994. It was hugely popular, making the Fortune Top Ten Products list in its first year.
Recent Years
In 2006, the Wonderbra became property of Hanes, and it now comes in many designs including strapless designs and models with gel enhancements.
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